LinkedIn InMail Follow-Up Template

When to use this

Send this once a prospect accepts your connection request (or as a cold InMail if you have InMail credits and no existing connection). Unlike the connection request note, you’re not limited to 300 characters here, so this is where the actual value proposition and ask belong. Use it within a day or two of the connection being accepted — momentum matters, and a message that arrives weeks later loses the context of why they accepted in the first place.

Why it works

This message follows a proof-before-pitch structure: it opens by referencing the reason you connected, moves into a specific and credible value statement (not a generic capabilities list), and closes with a single, easy-to-answer question rather than a hard ask for a meeting. Keeping the ask soft — “worth a look?” instead of “can we book 30 minutes?” — respects that this is still an early-stage relationship. This approach mirrors the sequencing discipline in the LinkedIn lead generation guide: treat LinkedIn as a multi-touch channel, not a one-shot pitch.

The template

Hi [First Name], thanks for connecting.

I work with [Their Title]s at [Their Industry] companies — most recently helping [Similar Company or “a team at a company your size”] tackle [Their Pain Point], which took their [Relevant Metric] from [Before State] to [After State] in about [Timeframe].

I don’t know yet if that’s relevant for [Company Name] specifically, but based on [Specific Detail — e.g., “your recent hiring push” or “the note in your profile about scaling ops”], it seemed worth a mention.

Would it be useful if I sent over a short breakdown of how we approached it? No pressure either way — happy to just stay connected if the timing’s off.

[Your Name]

Customization tips

• Reference the specific reason the connection was accepted (their post, a mutual contact, their role) in the first line — this message should read as a continuation, not a cold restart.
• Use one real, specific metric rather than a vague claim like “great results” — specificity is what separates this from a template that reads as mass-sent.
• If they don’t respond within 4-5 days, a brief, friendly nudge referencing new information (an article, a relevant case study) outperforms simply repeating the same message.