Lead Score Calculator

71&ndash;100: Hot lead, route to sales immediately.
41&ndash;70: Warm lead, nurture with targeted follow-up.
0&ndash;40: Cold lead, keep in a long-term nurture sequence.

Score and prioritize inbound leads using a simple weighted rubric.

How lead scoring works

This rubric weighs four factors — job title match, company size fit, engagement level, and confirmed budget — equally at 25 points each, for a maximum score of 100.

71–100: Hot lead, route to sales immediately.
41–70: Warm lead, nurture with targeted follow-up.
0–40: Cold lead, keep in a long-term nurture sequence.

Read the full lead qualification guide to build your own scoring model.